V I S U A L M E R C H A N D I S I N G
V I S U A L M E R C H A N D I S I N G
VM
Off-White is a luxury fashion brand founded in 2013 by designer Virgil Abloh. The brand is known for its distinctive diagonal stripes, "X" logo, and use of quotation marks around words and phrases. Off-White combines streetwear-inspired fashion with high-end materials and tailoring, creating a unique aesthetic that has garnered a cult following among fashion enthusiasts.
Off-White's target market is primarily fashion-forward millennials and Gen Z consumers who are interested in high-end streetwear fashion. The brand appeals to those who appreciate the unique aesthetic that Off-White offers, combining streetwear-inspired styles with high-end materials and tailoring.
